Insights programs tailored to your business

Through insights discovery and a regular test-and-learn cadence, SAESO supports innovative digital engagement and marketing experiences that drive revenue and remain responsive to customer needs.

AB and MV Testing

Testing informs Customer Experience with insights that reveal what customers cannot tell you directly. SAESO leverages AB and Multivariate testing to generate insights, with speed, that a customer engagement team can apply in determinng next best action across various channels.

Measurement Strategies

SAESO implements measurement planning as the first step of any marketing campaign, product initiative, or digital engagement launch. Measurement underpins any determination of success -- properly establishing success metrics which underpin reporting and analysis. SAESO will plan and execute tracking implementation and analytics integration to support the capture of KPIs with marketing platforms and in paid media channels.

Ready Your Organization for Success

Identify the organizational elements neccessary to operationalize data and insights as marketing capabilities mature across media, social, web/mobile, messaging/email, and call center.